Competitor gap Budget model 12-month view The offer Get in touch
// PREPARED FOR
Nigel — Chislehurst Kitchens
Chislehurst · Bromley · Sidcup · Bexleyheath · Orpington · August 2026 · Confidential
PAID MEDIA OPPORTUNITY REPORT

20 years of bespoke kitchens.
Built on reputation.
The right buyers exist.
They just can't find you.

Paid Media× DATA SCIENCE× HUMAN-LED AI

We audited Chislehurst Kitchens' digital footprint across paid search. What follows is what we found, what we'd fix and exactly what it returns.

See the audit → Talk to your auditor
google.com/search?q=beds+store+Sidcup UK
All
Shopping
Maps
// 01 — COMPETITOR GAP

What your customers see
when they search right now.

You rank well organically. But your competitors are paying to appear above you in every search. By the time a buyer reaches your organic listing, their expectations have already been set.

beds store Sidcup
Google · UK · Verified
All
Shopping
Maps
SPONSORED
Ad
Ad
Ad
ORGANIC
chislehurstkitchens.co.uk
Chislehurst Kitchens — Inspirational Kitchen Design for Fine Homes
Ranking organically — but below 3 paid competitors. No sale offer visible. No paid presence.
Chislehurst Kitchens has no paid presence on this page.
// 02 — BUDGET CALCULATOR

Put in your numbers.
See what comes back.

Drag the sliders to model your own scenario. Our retainer fee is discounted at £1,500/mo.

How this model works: Projections are based on two conversion stages: clicks → showroom consultations (0.4% of clicks), then consultations → completed kitchen projects (25% close rate). At your price point, each additional project generates significant margin. Adjust AOV and ad spend below — everything else is modelled in the background using kitchen industry benchmarks for SE London.
Average project value (full kitchen supply & fit)
£650
Monthly ad budget
£2,500/mo
Assumptions baked in: Avg. CPC: £2.00 · Consultation CVR: 0.4% · Project close rate: 25% · Gross margin: 40%
Based on kitchen industry benchmarks for premium bespoke installers in SE London. *Diminishing returns applied at higher spend.
* Diminishing returns applied as spend increases.
CURRENT ANNUAL REVENUE (BASELINE)
ADDITIONAL REVENUE FROM PAID MEDIA
~£390,000
GROSS PROFIT ON UPLIFT (35% MARGIN)
~£136,500
Fee: £18,000/yr
Ad spend: £18,000/yr
Net return: +£88,500
ROAS — TOTAL INVESTMENT
2.84×
FEE + AD SPEND
£48,000 total
// 03 — 12-MONTH RETURN CURVE

Month 1 builds infrastructure.
Month 6 is where it compounds.

Select a scenario to see cumulative net return evolve as campaigns optimise. Year one conservative is close to break-even and we want to be honest about that. Year two is where the same fee compounds significantly.

Cumulative net return Break-even
Chart.
Conservative scenario: close to break-even in year one (−£2,200). Months 1–3 are net negative as infrastructure is built — campaigns go live, Shopping feed is indexed, attribution is set up. From month 4, performance compounds. Year two at the same spend projects +£10–15k net.
// 04 — THE OFFER

Not another agency cost.

We believe a fee is only a cost if it doesn't return more than it charges.

STANDARD RATE
£2,000
per month
→
YOUR RATE
£1,500
per month
You save £6,000 / year versus our standard rate. That £6k therefore stays in your margin and in the realistic scenario, it pushes net return to ~£28,667 in year one. In year two it compounds to over ~£71,328.
No setup fee from us while ad spend goes directly to the platforms.
What's included: Google Search across all 5 catchments · Google Shopping feed build + PMax · Meta retargeting funnel (TOFU→BOFU) · GA4 + store visit attribution + call tracking · Monthly performance report
Prince Enwere — Marketing Science Lead
02037614045 · thinkingman.co.uk · Frognal Place, Sidcup. DA14 6LR
Get in touch
Competitor gap Budget model 12-month view The offer thinkingman.co.uk
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